We have been fortunate enough to have an awesome team! The key drivers for growth have been a strong focus on the product and a close-knit cross-functional team where product management, development, QA, customer support, marketing, UX, etc. work very closely with each other.
Did you use Betalist or PH or other Startup Launching Platform for Launching ? How was that experience ?
We used Product Hunt
. It did help us get some early traction.
What’s your business model, and how have you grown your revenue?
1. Enterprise sales
2. B2B - based on number of users or usage per user, or a hybrid model
3. B2C - subscriptions, one-off in-app purchases including premium high quality stock images and icons from our partner Shutterstock and curated premium templates
4. Printing - ability to design and order delivery of printed material directly from design editor
5. Design services
What are the biggest challenges you’ve faced and obstacles you’ve overcome? What are your goals for the future?
Every business in the world needs to create and manage visual content. Desygner will own the market that allows anyone to import content from anywhere, and let users personalize and manage in seconds with intelligent design automation.
After expanding the account of the largest franchise in the United States to over 100 thousand users whilst exponentially increasing our prosumers base by 6 million in just 12 months, we have now proved to ourselves that we can serve all market segments with our unique solutions that gets the job done.
Our mission is to be the creative engine for 1 million businesses and 10 million active prosumers by 2022.
Let’s talk about your marketing strategy -- how do you market Desynger and grow the service?
Thankfully, we have a strong "word of mouth" component of our growth. Other than that, we use social media marketing, blogs, SEO, email marketing, etc.
Do you have a model to get product feedback? What’s your favorite way to get product feedback? Did product feedback help you get the results you hoped for ?
We work very closely with our B2B customers. For B2C, we have an excellent customer support team that goes through all customer queries, which helps us iterate and improve the product regularly.
Through starting the business, have you learned anything particularly helpful or advantageous?
I come from a tech background myself, but entrepreneurship has taught me a bit of everything - finance, HR, law, product management, sales, marketing - it's a long list!
What platform/tools do you use for your business?
Slack - every day, multiple times a day!
What have been the most influential books, podcasts, or other resources?
Podcasts - Masters Of Scale, Startups
For The Rest Of Us, The SaaS Podcast
Books - Hooked, The Manager's Path, The Innovator's Dilemma
What’s your advice for fellow aspiring entrepreneur who are just starting out?
There are no textbooks or university courses that can help you build and scale a tech startup. You just need to start, get your hands dirty and learn along the way. Just get started, ship early, ship often, learn, and iterate!