How Nishant started a Privacy Policy Generating Tool - Story of Privacy Santa

Hello ! Who are you and what are you working on?

Hi I'm doing well. Currently bootstrapping privacysanta.com

What motivated you to get started with? How did you come up with the idea?

Was doing some market research on building a marketing tool and found out about GDPR. Was the most consequential digital regulation that has passed in years. To help small business owners, decided to build tools around it. Privacysanta is one of them.

Can you tell us the story of your business from idea to where you are now? 

I'm still 3 months since I made from hypothesis to a product. Currently I have one customer.

Have been iterating publicly on twitter, indiehacker and private slack channel.

Someone (now a friend) wanted the policy for his website so I setup one for him.

Currently, I'm focusing on validation and how to do this for the long term. There are still many questions in my head.

What has been your biggest failure or struggle?

Struggle has been in lack of understanding of things like validation, growth.

And what has been your biggest achievement or success?

Iterating in public and being transparent on the process. Being in great communities like visualizevalue, indiehackers and twitter.

Since launch, what has worked to attract and retain customers?

1 customer at the moment. It was a lifetime deal so retaining has not been a problem.

What’s your business model, and how have you grown your revenue?

Currently there is a monthly basis and a lifetime basis.

What are the biggest challenges you’ve faced and obstacles you’ve overcome? What are your goals for the future?

Currently struggling with validating. Once I'm done then I'll probably focus more on improving the product. The goal is $5k/MRR

Through starting the business, have you learned anything particularly helpful or advantageous?

Iterate in public, join communities. Building relationships is very important.

What platform/tools do you use for your business?

Slack,twitter, vercel.

Who’s your most inspirational CEO or founder?

Elon Musk

What have been the most influential books, podcasts, or other resources?

12 rules for life, Jobs to be done.

What’s your advice for fellow aspiring entrepreneur who are just starting out?

Build an audience, will provide defensibility in the long term.