SAAS Product Pre-Launch Marketing Checklist

Give your SAAS project a plan for growth that won't cost you time or money.This section pairs nicely with the Pre-Launch section of the Sales Checklist, so be sure to check that out too.

Find and

Research Your Target Audience (see 8 Tactics To Find Your Target Audience)
Explain the Problem Your SAAS App Solve (see How to Identify The Problem You Are Solving With Your App?)
Biggest Distinctive Benefits
Rank Yourself and Your Competitors (see 9 Ways to Differentiate Yourself From Your Competition)

The use of the competitive research is to find the strength and weaknesses of the competitors within your product market

Discuss the product with current contacts.
Attend meetings and online forums for your product and its sector.
Determine the online and offline subcultures where your target audience will most likely be located.
Speak with clients of rival companies to learn what they appreciate and dislike.
Check the Twitter mentions and followers of your rivals. ( see How to Use Twitter to Spy on Your Competitor)
Search via their Facebook followers. ( see Find How Many Potential Customers are on Facebook )
Discover who follows them on LinkedIn. ( see 8 Steps to Attract More Clients With LinkedIn )
Look at their website. On their websites, several businesses provide client testimonials.

The use of the competitive research is to find the strength and weaknesses of the competitors within your product market

Make a list of competitors with following details.( see Top 15 Tools For Competitive Analysis)
- Links to competitors website.
- Pricing Model (see A definitive guide to SaaS Pricing Models)
- Competitors Social Media Links & Contact Details ( see How to perform a social media competitive analysis )
- Key People Details & Social Media Links
- Taglines ( see Why Your Company Needs A (Good) Tagline )
Monitor competitors’ websites for changes. ( see list of site monitoring tools )
- Analyze their backlink profile. ( see How to Find Competitor Backlinks in 6 Easy Steps )
- Examine the keywords they are using to see what has succeeded and what they could be missing. ( see SEO Competitor Analysis: Discover Your Competitor’s Keywords )
- Check the websites of rival companies for updates.
- To do preliminary demand and search volume research, use Google Trends.

The use of the competitive research is to find the strength and weaknesses of the competitors within your product market

Prepare your "media launch plan."
Find the top online media platforms for wide recognition.
Create your business profile.
Be active in the online platform pre-launch
Prepare for the "coming soon" video and posters.
Create a plan for contacting media outlets and discussion forums.
Make a list of blogs for technology, startups, and regional magazines for small businesses.
Make a list of local journalists and bloggers around you.

The use of the competitive research is to find the strength and weaknesses of the competitors within your product market

Decide on a name and a domain name.
Create an elevator pitch and a site tagline.
Design a logo (see this list of logo creation tools).
Establish a landing page (see this list of landing page tools).
Create a pricing page using the pricing models listed here:
Think about/test different price options:
Add "Follow links" for social media to the landing page.
To find out who joins up, bounces, etc., set up analytics ( check out for analytical tools).
Establish monitoring, capturing, and error recording systems (check out the error monitoring tool).
Set up on-site messaging to draw in leads and interact with visitors as soon as they arrive at your website (see our list of live customer chat tools).
Check your website for issues with broken links, page titles that are missing, and other frequent SEO, speed, and security issues (see Checkbot).

The use of the competitive research is to find the strength and weaknesses of the competitors within your product market

Fill in the title tags with your keywords.
Create a strategy for SEO and use "The Skyscraper Technique."
Create a plan to select keywords focusing on the product, low opposition, and high traffic.
Send transactional emails to users when they subscribe or make a purchase.

The use of the competitive research is to find the strength and weaknesses of the competitors within your product market

The use of the competitive research is to find the strength and weaknesses of the competitors within your product market

Selecting a blogging platform (see this list of blogging platforms for your startup)
Find keywords for which you want your website to rank.
Try these tools for keyword research:
Create sites or articles that act as anchors for the keywords you want to rank for.
Have a brainstorming session for blog posts (see this extensive list of blog post ideas).
Add a link or a form for email registration to each blog post.
Include follow links on social media in every blog posting.

The use of the competitive research is to find the strength and weaknesses of the competitors within your product market

Use any tool to check if a name is available on social media.
Across social media networks, standardize your profile picture, background picture, links, and calls to action.
Tweets always gain more traction in different fields.